Friday, September 26, 2008

How the Austin music scene got me to question, "Can blogging help increase website traffic?"

I often find myself spending time reading others blogs. One of my favorites are music blogs. Living in Austin, Texas I have a great appreciation for live music venues. I have found some of my favorite lesser known bands by doing blog searches on eclectic music and small venues to visit in Austin. I got exciting about supporting new alternative bands in the Austin area and found that several musicians use blogs to get the word out about the type of music they were writing, the background of their songs and band members, and where they would be playing next. I also noticed the high volumes of followers (traffic) to their site by people that were just doing some internet searches and they would stop and post comments about how they loved the blog and the music.

This is why I love blogging when it comes to running a business. The consumer gets an opportunity to actually hear from a CEO, president, or maker/inventor of a product or service they may be interested in and read about their opinions and thoughts about things that matter to them.

The cool thing about blogs is that when utilizing a search engine with keywords of my choice I found I got results for several blogs that discuss topics I want to read about. This is what I call Austin search engine optimization that works.

More traffic doesn't always mean more sales/profit but it can potentially increase traffic with people who would otherwise not visit your site. So, although long, the answer is YES blogging can help increase website traffic if you pay attention to a few key things that I found while searching tips for search engine optimization (SEO):

1. Having timely posting
2. Having key works in my blog, blog title, and tags that help navigate potential consumers to my site.
3. Updating my blog to ensure I stay in touch with the public.

Search engine optimization continues to be a top priority for any serious business owner. But I find getting your site out there and making it more accessible is just as important. For an example on how blogging can attract search engine traffic check out an Austin search engine optimization blog.

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