The decision to innovate your webpage is one of the most important decision you will make to market your business.
The main goal of a website is to either educate, entertain, inform, attend an event, buy, or donate.
My goal is to learn how to convert a potentially interested person into a consumer. This being said I'm learning that the information that is posted on my website is vital.
When planning to start a website a lot of thought goes into the landing page. I had to do a lot of research to truly understand what it meant to optimize my website's landing page. It wasn't till I read about how you have 8 seconds to grab a person's attention when they visit your site. It's that 8 second rule that helps me make decisions about how the information on my site will be relevant and fresh.
I have found that there are simple things such as font size, color choices, and even using white space that can have a profound effect on how a landing page can be more effective.
One things I've learned after doing some research landing page optimization involves more than I thought.
See Landing Page Optimization Austin for more information.
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