Thursday, September 25, 2008

Thoughts about landing page optimization

The decision to innovate your webpage is one of the most important decision you will make to market your business.

The main goal of a website is to either educate, entertain, inform, attend an event, buy, or donate.

My goal is to learn how to convert a potentially interested person into a consumer. This being said I'm learning that the information that is posted on my website is vital.

When planning to start a website a lot of thought goes into the landing page. I had to do a lot of research to truly understand what it meant to optimize my website's landing page. It wasn't till I read about how you have 8 seconds to grab a person's attention when they visit your site. It's that 8 second rule that helps me make decisions about how the information on my site will be relevant and fresh.

I have found that there are simple things such as font size, color choices, and even using white space that can have a profound effect on how a landing page can be more effective.

One things I've learned after doing some research landing page optimization involves more than I thought.

See Landing Page Optimization Austin for more information.

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