Can I benefit from marketing through email?

My experience has been email marketing doesn't work at least for me. I get a bunch of annoying emails that I barely look at unless the topic catches my eye. But I notice that there are emails I get where I follow, read, and click on the link and buy. So I thought I want potential consumers I email to do that.

So I began a quest to see if there are those out there in web-world that still feel that this form of marketing can help my business but more importantly for me get the word out about my website.

Just as I learned when working on landing page optimization for my website, my emails need to include information that is relevant to potential consumers. I have a short period of time to catch their attention. Sending them a bunch of wordy hard to decipher irrelevant information (spam) isn't productive and can be annoying to potential consumer. My goal is to get people to check out my website not delete my email before opening it. So living in Austin Texas I've been doing some searching on the internet for Austin Landing Page Optimization and Austin Website Optimization.

So here is what I gathered in my quest for emailing in today's market:
-I'm able to target a specific population
-I'm able to develop and build relationships & trust with consumers
-Still a cost effective marketing tool
-Some suggest sending out articles on topics so I can discuss, educate, and inform

Just like creating and designing my landing page I find I need to focus on crafting the right message. But specifically for email marketing I want to make sure I'm emailing to people that want to hear from me. Although I find blogging has helped me develop relationships with potential consumers and has build trust with people who wouldn't typically give my website the time of day, I want to find more ways to get my product name out there. Email marketing might be the key for me.

I have found that weekly blogs that discuss innovative ways to market has been help and a great way to interact with like minded indivuals. Try Landing Page Optimization Austin Blog.