Landing Page is where users end up after they click search engine results.
The decision to innovate your web page is one of the most important decision you will make to market your business.
The main goal of a website is to either educate, entertain, inform, attend an event, buy, or donate. My goal is to learn how to convert a potentially interested person into a consumer. This being said I'm learning that the information that is posted on my website is vital.
I have learned a few tips after doing extensive searches on optimizing my landing page and drawing business to my website.
1. Using social media like blogs are a great way to get people to connect with you and others about the type of service and/or product you provide (see link for example below)
2. Make sure visitors aren't waiting long for a page to load. A slow loading page can mean a potential consumer moving on to competitor with a faster load time.
3. I always thought a lot of choices was good on a website. When really it can be a bit overwhelming and take away from the action(s) you want a potential consumer to take.
These are just a few ideas I learned. I plan to continue to educate myself more on landing page optimization.
I visited a web site out of Austin Texas that used social media as a vehicle to educate others about landing page optimization in Austin, Texas and search engine optimization. It was a good example of how blogging can be used not just as a marketing tool but as a way to educate and connect with others.
Visit JCJ Interactive for Austin landing page optimization.
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